REFERENCE: Mailing Address: P.O. Box 173350 Denver, CO 80217-3350 Business Practice Guidance for Additional Retail Liquor Store Licenses Issued Under § 12-47-407(4)(b)(III), C.R.S.
January 17, 2017
Colorado Liquor Enforcement Division
The Colorado Liquor Enforcement Division was asked to provide guidance concerning allowed business practices for a licensee who obtains additional retail liquor store licenses pursuant to provisions of SB16197 codified at § 12-47-407(4)(b), C.R.S.
Retail Liquor Store (“RLS”) licensees, which obtain multiple RLS licenses under subsection 12-47407(4)(b)(III), C.R.S. are allowed to engage (or not) in the following business practices:
Business Practices Allowed
- May use the same business or trade name for each license (but must have a unique identifier for each separate license, i.e. Liquor Store #1234) May maintain a shared customer database for all licenses so promotions can be carried across locations
- May advertise for all locations together
- May allow employees to work at all RLSs
- May have centralized technology systems and spending for use among all locations (including payroll)
- May utilize a single reporting system for taxes and may file a single tax return
- May centralize ordering operations for goods and services, excluding alcohol beverage products
Business Practices Not Allowed
- May not order alcohol beverage products on an aggregate basis (each license is separate and distinct)
- May not transfer alcohol beverage products between stores
If you have any questions about this bulletin, please contact the Liquor Enforcement Division at 303-2052306.
Colorado Liquor and Tobacco Enforcement Division
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